There was a recent article in the Charlotte Observer, Link to Article , about dynamic pricing for apartments. To back track quickly, airlines use
dynamic pricing to price passenger tickets. Therefore you may pay a few hundred
dollars to fly to New York and the passenger in the next seat might have paid a
thousand dollars based on when they purchased the ticket.
As a commercial landlord I read this article with interest
but I could not overcome my aversion to pricing my commercial units on this
model. Oh, they have the right, until rent controls, to price this way but is
it right to do it? This is pricing for obtaining the highest price the Buyer
will tolerate. This model seems to create its own opposition by creating
dissatisfaction among the Tenants. Potentially causing a political reaction for
rent control and surely creating turn over at almost every lease renewal.
Given the Value Proposition I believe to be inherent in any
business transaction. Value=Price/Quality I cannot see pricing our units via
this Dynamic Method. I do not want to have a building where duplicate 1,500 Sf
units might rent for several hundred dollars differential.
That said rents differ due to feature and amenity
differences. Increasing costs like, property taxes, insurance, maintenance,
waste services and water/sewer cause price increases cause rents to rise.
However our rents will always be based on the Value Proposition of a quality
space at a price fair to both the needs to the Tenant and Landlord.
Contact me to obtain information on the 1,500 Sf or 3,000 Sf units currently available.